Skole

An identity designed to transform schoolwear into an aspirational experience

Skole needed a brand identity capable of clarifying its market positioning, overcoming initial category confusion, and building a deeper connection with modern institutions and families. The project brought together strategy, brand architecture, visual identity, and retail experience to evolve an established uniform manufacturer into a contemporary, sustainable, and highly recognizable brand system built for international expansion.

Project Scope

  • Brand Strategy

  • Brand Architecture

The Challenge and Strategy

  • Visual System

  • Retail & Environmental Graphics

  • Digital Implementation

  • Art Direction & Photography

Galletti possessed an exceptional product line, a long-standing legacy since 1996, and a strong commitment to local coffee-farming communities and sustainable practices. However, expanding its reach across specialty cafes, retail, and international distribution required a more refined brand structure. The challenge was to create an identity that organized a diverse portfolio (from volcanic roasts to regional origins) while clearly communicating its craft and social purpose.

We defined a strategic direction anchored in the intersection of Ecuadorian biodiversity, human dedication, and premium coffee culture. This framework guided the development of a flexible visual system designed to elevate shelf appeal, build consumer loyalty, and create seamless consistency across physical packaging, merchandise, and digital channels.

The Solution

We developed a sophisticated visual identity that honors Galletti's origin while providing room for international growth. The system combines a clean, elegant typographic logo with an iconic heritage mark ("Since 1996") and a deep, rich color palette paired with detailed illustrations of native flora and fauna. Every touchpoint—from takeaway cups and coffee bags to retail collateral—was crafted to connect consumers with the origin and social impact behind every cup. The result is an authentic, distinctive brand experience built to support Galletti’s continuous evolution.