Galletti

An identity designed to turn specialty coffee into a story of origin, craft, and impact

Galletti needed a cohesive brand identity capable of expressing its rich heritage as pioneering Ecuadorian coffee roasters while elevating its presence in competitive global markets. The project brought together strategy, visual identity, and packaging to transform an authentic coffee experience—rooted in social impact and rich biodiversity—into a premium, scalable brand system.

Project Scope

  • Brand Strategy

  • Brand Guidelines

The Challenge and Strategy

  • Visual System

  • Packaging

  • Digital Implementation

  • Art Direction & Illustration

Galletti possessed an exceptional product line, a long-standing legacy since 1996, and a strong commitment to local coffee-farming communities and sustainable practices. However, expanding its reach across specialty cafes, retail, and international distribution required a more refined brand structure. The challenge was to create an identity that organized a diverse portfolio (from volcanic roasts to regional origins) while clearly communicating its craft and social purpose.

We defined a strategic direction anchored in the intersection of Ecuadorian biodiversity, human dedication, and premium coffee culture. This framework guided the development of a flexible visual system designed to elevate shelf appeal, build consumer loyalty, and create seamless consistency across physical packaging, merchandise, and digital channels.

The Solution

We developed a sophisticated visual identity that honors Galletti's origin while providing room for international growth. The system combines a clean, elegant typographic logo with an iconic heritage mark ("Since 1996") and a deep, rich color palette paired with detailed illustrations of native flora and fauna. Every touchpoint—from takeaway cups and coffee bags to retail collateral—was crafted to connect consumers with the origin and social impact behind every cup. The result is an authentic, distinctive brand experience built to support Galletti’s continuous evolution.